This great video reminds us that it’s not what you say that makes the biggest difference – it’s how you say it.
Why do these 9 words work? They tug at emotions by highlighting the gap between a goal (see the beautiful day) and the current situation (I can’t see it) through the “eyes” of the hero – the classic elements of storytelling.
I’ll be writing more about storytelling in business. Subscribe to this blog to receive new blog posts.
About the author: Bruce Gabrielle is author of Speaking PowerPoint: the new language of business, showing a 12-step method for creating clearer and more persuasive PowerPoint slides for boardroom presentations. Subscribe to this blog or join my LinkedIn group to get new posts sent to your inbox.