You can bring your boring data to life if you’ll approach your numbers, not as an analyst, but as a journalist.
Data just counts the thousands of decisions that human beings make – products they buy, taxes they pay, homes they can no longer afford. The first step is to find a human face that represents the people hiding in that data. Who is making these decisions? Why? What does that person look like? In this video, Bloomberg News reporter Lizzy O’Leary gives you an example.
About the author: Bruce Gabrielle is author of Speaking PowerPoint: the New Language of Business, showing a 12-step method for creating clearer and more persuasive PowerPoint slides for boardroom presentations. Subscribe to this blog or join my LinkedIn group to get new posts sent to your inbox.