Tag Archives: storytelling

Storytelling in the boardroom, part 7 – using stories to bring your slides to life

We’ve now covered three ways to use storytelling in a boardroom presentation: to introduce the presentation, to increase interest and to structure the entire presentation. We now cover how to use storytelling throughout your presentation, to bring a list of dry … Continue reading

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Storytelling in the boardroom, part 6 – 4 ways to structure your preso as a story

(Back to part 1). So far we’ve talked about how to use stories, or story elements, to introduce a presentation. But what about the rest of your presentation? Can you impose a story arc to hold your entire presentation together … Continue reading

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Storytelling in the boardroom, part 5 – increase interest with the Inciting Incident

In the last blog post, we discussed the first way to incorporate storytelling into your boardroom presentation by using a story to grab the audience’s attention and attune them to your message. We now talk about how to use storytelling … Continue reading

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Storytelling in the boardroom – part 4, three ways to open your presentation

(Return to part 1). One of the best examples of using storytelling in front of a skeptical business audience came in 2002 in a business school lecture hall at the University of Chicago. It was an MBA class on entrepreneurship … Continue reading

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Storytelling in the boardroom, part 3 – three secrets for better stories

In my last blog, I discussed the four benefits of using storytelling: clearer message, increased trust, more word of mouth and increased agreement. But what, exactly, is a “story”? And how do you make your story compelling? There are various … Continue reading

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Storytelling in the boardroom, part 2 – four reasons to use storytelling

In our last blog post, we learned that lawyers, non-profit marketers, advertisers, educators and others use stories effectively to explain and convince. But why do audiences respond so well to stories? The answer, according to brain science, is our brains … Continue reading

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Storytelling in the boardroom, part 1 – the power of storytelling

“Storytelling” is a hot topic in the presentation world. Whenever I tell people that I wrote a book on how to use PowerPoint in business, their number one reaction is: “I’ve got to get that book. I need to learn … Continue reading

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